How a Real Estate Company Works  

If you’re in the real estate industry, chances are that you spend a lot of time

networking and meeting potential clients. That’s because most people sell or

purchase a property at some point in their lives. A typical day for a real estate agent

is filled with client meetings and appointments, and then countless follow-ups via

phone, email, mail, or text to keep their name top of mind.


Whether you’re selling or buying, having an experienced real estate agent by your

side can be invaluable. They’ll help you find the best home price if you’re selling,

and help you narrow down the listing options if you’re looking for a new place. They

can also provide you with access to a wider range of potential buyers or sellers,

thanks to their memberships in the local multiple listing service. For more info


Some real estate companies focus on property management and acquisition, while

others operate as brokerages and represent buyers and sellers. Brokerages pay

agents a commission for their work, and typically require them to follow the

brokerage’s branding. But there are other types of real estate businesses, including

those that allow agents to keep 100% of their commission and own their own brand.

Many agents work with a team, helping each other by sharing leads and providing

support to their clients. They also participate in regular office meetings to share new

listings, discuss market trends, and line up buyers with sellers. Some even join MLS

tours to view properties in person, and then use the information they gather to

match buyers with sellers.


For many real estate professionals, finding clients is their most important task. They

often rely on a “sphere of influence” strategy, which focuses on generating leads

through the network of family, friends, neighbors, classmates, and colleagues who

can refer them to prospective buyers or sellers. They may also use social media and

other online marketing strategies to reach out to their community. In addition, most

agents spend a good portion of their day on administrative tasks, like processing

paperwork, tracking listings, and following up with prospective clients. That’s why a

robust CRM tool is critical for success in the real estate business.